Twitter statistics for #SaveRusty 21-7-14

I commissioned a Tweetreach report today (Monday) at midday. The report covers the last 9 days of traffic (since 13th July). You can find a copy of the full Tweetreach report online at (takes a moment to load).

There have been 208,582 accounts reached on Twitter with the #SaveRusty hashtag since 13th July (last 9 days), creating 839,236 impressions. These figures are down slightly compared to the first week, but are still much, much higher than I expected for the second week of the campaign.

TAGS archive statistics for entire campaign:

My own TAGS archive has been collecting data since the campaign began on the 8th July 2014. Since then there have been 2,688 tweets for the #SaveRusty hashtag. Of these, 1,392 tweets contain links. There has been an average of 5.86 tweets per person; 472 accounts have tweeted the #SaveRusty hashtag.

Some of the top tweeters:

Tweet volume since the start of the campaign. Note the spike on the first day, and the recent spike heading upwards from a surge of traffic yesterday, generated by the banner protest:

Most retweeted tweets from the last 24 hours:

TAGS Explorer:

You can use the conversation explorer to gain further insights into the Twitter traffic contained in the archive. Please note the switches to turn on mentions and retweets at the bottom right, and the tabs at the top left which lead to some analytics and a copy of the archive traffic for #SaveRusty:

There has indeed been a significant amount of traffic. I believe this has been due to the rich media content (graphics and pictures) created by Adam, Karena and many other people. Tweets with content attached get a lot of retweets, and it is the high quality of work that has helped make this campaign so successful.

After this week's statistics were taken, Ms Wendy Harmer retweeted this tweet, which will add impressions and new accounts to next week's figures:

I hope this information is of some use to you.

The trees of Rusty Coupe (297-547-0007), Toolangi

Hollow Bearing Tree names/numbers for Rusty Coupe, Toolangi, Victoria, Australia.
Tree data:Andrew Lincoln/Fauna and Flora Research Collective Inc. report 22-11-2013
"A large area of Leadbeater's Possum “Zone 1. habitat" (LBP Z1) was identified during this
investigation. This investigation concludes that VicForests, within coupe 297-547-0007 (“Rusty"),
have “taped out" in preparation for logging large parts of the area of LBP Z1 habitat."

NumberNameCommon nameTypeDiameter @ 1.5m
RU001JackMountain Grey GumE. cypelocarpa1.37
RU002OliviaMessmate (Stringybark)E. obliqua≥ 0.80
RU003William?≥ 1.27
RU004Charlotte?≥ 1.27
RU005OliverMountain Grey GumE. cypelocarpa≥ 1.27
RU006RubyMountain Grey GumE. cypelocarpa≥ 1.27
RU007EthanMountain Grey GumE. cypelocarpa≥ 1.27
RU008ChloeMountain Grey GumE. cypelocarpa≥ 1.27
RU009ThomasMountain Grey GumE. cypelocarpa≥ 1.27
RU010MiaMountain Grey GumE. cypelocarpa1.15
RU011NoahMountain Grey GumE. cypelocarpa≥ 1.27
RU012EmilyMountain Grey GumE. cypelocarpa≥ 1.27
RU013JamesMountain Grey GumE. cypelocarpa≥ 1.27
RU014AvaMountain Grey GumE. cypelocarpa≥ 1.27
RU015LucasMountain Grey GumE. cypelocarpa≥ 1.27
RU016AmeliaMountain Grey GumE. cypelocarpa≥ 1.27
RU017AlexanderMountain Grey GumE. cypelocarpa≥ 0.80
RU018Sophie?≥ 1.27
RU019JoshuaMountain Grey GumE. cypelocarpa≥ 1.27
RU020ZoeMountain Grey GumE. cypelocarpa≥ 0.80
RU021CooperMessmate (Stringybark)E. obliqua≥ 1.27
RU022SienaMountain Grey GumE. cypelocarpa1.32
RU023Lachlan?≥ 0.80
RU024IsabellaMountain Grey GumE. cypelocarpa≥ 0.80
RU025XavierMountain Grey GumE. cypelocarpa≥ 1.27
RU026EllaMessmate (Stringybark)E. obliqua≥ 1.27
RU027MaxMessmate (Stringybark)E. obliqua≥ 1.27
RU028LilyMountain Grey GumE. cypelocarpa≥ 1.27
RU029LiamMountain Grey GumE. cypelocarpa≥ 1.27
RU030GraceMountain Grey GumE. cypelocarpa≥ 1.27
RU031SamuelMessmate (Stringybark)E. obliqua≥ 1.27
RU032MatildaMessmate (Stringybark)E. obliqua≥ 1.27
RU033Oscar?≥ 1.27
RU034ScarlettMountain Grey GumE. cypelocarpa≥ 1.27
RU035Mason?≥ 0.80
RU036IslaMessmate (Stringybark)E. obliqua≥ 0.80
RU037CharlieMessmate (Stringybark)E. obliqua≥ 1.27
RU038EmmaMessmate (Stringybark)E. obliqua≥ 1.27
RU039BenjaminMessmate (Stringybark)E. obliqua≥ 1.27
RU040Hannah?≥ 1.27
RU041JacobMessmate (Stringybark)E. obliqua≥ 1.27
RU042EvieMessmate (Stringybark)E. obliqua≥ 1.27
RU043Harry?≥ 1.27
RU044EvaMessmate (Stringybark)E. obliqua≥ 1.27
RU045HenryMessmate (Stringybark)E. obliqua≥ 1.27
RU046IsabelleMountain Grey GumE. cypelocarpa≥ 1.27
RU047Ryan?≥ 1.27
RU048Sophia?≥ 1.27
RU049RileyMountain Grey GumE. cypelocarpa≥ 1.27
RU050Lucy?≥ 0.80
RU051HarrisonMountain Grey GumE. cypelocarpa≥ 1.27
RU052ZaraMountain Grey GumE. cypelocarpa≥ 1.27
RU053IsaacMountain Grey GumE. cypelocarpa≥ 1.27
RU054Ivy?≥ 1.27
RU055LeviMountain Grey GumE. cypelocarpa≥ 1.27
RU056JasmineMountain Grey GumE. cypelocarpa≥ 1.27
RU057Daniel?≥ 1.27
RU058HarperMessmate (Stringybark)E. obliqua≥ 1.27
RU059ArchieMessmate (Stringybark)E. obliqua≥ 1.27
RU060JessicaMessmate (Stringybark)E. obliqua≥ 1.27
RU061TylerMessmate (Stringybark)E. obliqua≥ 1.27
RU062Madison?≥ 1.27
RU063Sebastian?≥ 1.27
RU064AudreyMessmate (Stringybark)E. obliqua≥ 1.27
RU065LoganMessmate (Stringybark)E. obliqua1.17
RU066WillowMessmate (Stringybark)E. obliqua≥ 1.27
RU067PatrickMessmate (Stringybark)E. obliqua≥ 1.27
RU068AliceMessmate (Stringybark)E. obliqua1.03
RU069JacksonMessmate (Stringybark)E. obliqua≥ 1.27
RU070MillaMountain Grey GumE. cypelocarpa1.21
RU071Flynn?≥ 1.27
RU072Georgia?≥ 1.27
RU073BlakeMountain AshE. regnans1.01
RU074AbigailMountain Grey GumE. cypelocarpa≥ 1.27
RU075Jayden?≥ 1.27
RU076Maddison?≥ 1.27
RU077Hunter?≥ 1.27
RU078SarahMountain Grey GumE. cypelocarpa≥ 1.27
RU079MatthewMountain Grey GumE. cypelocarpa≥ 1.27
RU080StellaMountain Grey GumE. cypelocarpa≥ 1.27
RU081HugoMountain Grey GumE. cypelocarpa≥ 1.27
RU082MayaMountain Grey GumE. cypelocarpa≥ 1.27
RU083AngusMountain Grey GumE. cypelocarpa≥ 1.27
RU084LaylaMountain Grey GumE. cypelocarpa≥ 1.27
RU085Edward?≥ 0.80
RU086AlexisMountain Grey GumE. cypelocarpa≥ 1.27
RU087Dylan?≥ 1.27
RU088MackenzieMountain Grey GumE. cypelocarpa≥ 1.27
RU089LukeMountain Grey GumE. cypelocarpa≥ 1.27
RU090Summer?≥ 1.27
RU091ZacharyMountain Grey GumE. cypelocarpa≥ 1.27
RU092MilaMountain AshE. regnans1.26
RU093NicholasMountain AshE. regnans1.31
RU094ChelseaMountain Grey GumE. cypelocarpa≥ 1.27
RU095ArcherMountain Grey GumE. cypelocarpa≥ 1.27
RU096ImogenMountain Grey GumE. cypelocarpa≥ 1.27
RU097AidenMountain Grey GumE. cypelocarpa≥ 1.27
RU098ElizabethMountain Grey GumE. cypelocarpa≥ 1.27
RU099Jake?≥ 1.27
RU100LillyMountain Grey GumE. cypelocarpa1.06
RU101HudsonMountain Grey GumE. cypelocarpa≥ 1.27

Pictures of all trees can be found in Appendix A of Andrew Lincoln's report.

One dad's way to communicate with his family

(Artwork by Dmitri/
How many times do you find your mature family sitting around with their heads buried in their phones? Or their laptop?

The days of sitting around the dining table telling stories about family history have gone. I had to find another way to communicate our ancestral history to my family. The answer turned out to be really simple; a blog. But not just an ordinary blog, one that became a form of social media.
Engaging teenagers in 2014:
Not an easy thing to do. You can send text messages, but that has many limitations, and group messaging not easy. The way we chose to do it was to use some free tools - Evernote,, and Disqus are all needed to host the blog. gave us the ability to make a password protected blog - and this was the key. I made our Disqus comments private, and we had a closed system behind a password that we could use to communicate from any browser.
"Our blog only has a tiny audience, but they are the most important people in the world - my family."
I thought it would be hard to get people to check the blog every day. I offered a small prize each day for a competition winner. Winning the competition was easy, and mostly relied on being the first person to read the 'prize' post. It turned out that I didn't really need to do this, although it's been so much fun that we've kept the tradition going. The family check the blog of their own accord, in their own time. And if I don't publish enough, they tell me to hurry up!
Other members of the family have made posts about stuff they're doing.
The things we post about are varied. Even our dinner plans are posted. This stops people asking "What's for dinner?" every night. We ask for jobs to be done, and we get no moaning about it. Everyone recognises that they're a part of a bigger picture, and the job they do is important. They can see that by looking at the post. They do their jobs without any protest. This is rather amazing!
We post about current events, and projects, and a million and one other things that families need to communicate. Politics, hobbies, pictures. Planned outings are a success. But the most important part to me is the family history. I do a regular post called 'Stories from Dad', in which I'll relate a part of our family history and how it relates to us now. I've had good feedback in the comments.
This recording of family history is an important part of our blog. I know that even after I'm dead and buried, the family blog can live on. The family history I'm writing now will not be forgotten. And with this family history, the kids have a chance to ask questions and have the answers recorded for all time. Maybe the history won't be lost.
We have opened up a radical new way to communicate as a family, but it's really working. I've moved away from Facebook, because it's not private. The platform is a closed loop behind a password. Only people with the password can read the blog.
I think some of my work in my family blog is my best work of all. I've had enormous satisfaction doing it. I am more motivated than ever to engage my audience and give them a reason to keep reading the blog. This doesn't appear to be very hard, but they deserve my best work.
Brad Lemon
27th June 2014

What we did with a blog

What we did with a blog

Communications is at the very heart of a successful family. We've found a way to use a password protected blog to share information really easily with all of our large family.
"I could never get everyone together in the same room!"
Our family is diverse, and while we're a tight unit, we all have individual lives. We can communicate by SMS text for free, with our phone plans. But text messages can be clumsy, and often arrive at awkward moments - especially if you're a student studying in class. We don't want to distract the kids while they're in school. Also, Facebook is blocked by the school, and Facey is not the most private of platforms. The blog is a much neater option.

By using a password protected blog, they can check for updates at a convenient time for them.
I use tricks to keep them checking the blog. We give away a (small) daily prize to the first person to text me the code number embedded in the day's post. But it turned out that this wasn't really needed. One of my sons said "Dad, if you put comments on this, I'll never use Facebook again!" So I put comments in (by Disqus), and we haven't looked back.

We post about all kinds of things - about appointments, after-school snacks, dinner plans, jobs to be done and a million and one little things that we need to communicate to each other to keep the family running smoothly.
The family really likes the blog. They like the concept, and they like using it. They are able to publish to the blog if they wish, and have done, or they can just interact via the comments. We no longer have to find each kid and let them know what's going on.
Communications has always been the secret to our family's success.
We're using free Evernote and free to host the blog, and they provide the domain for free. I don't know what other platforms have a login option for a blog, but we keep it behind a password because our traffic is private.

A lack of foresight will cost the Victorian Coalition government.

A lack of foresight will cost the Victorian Coalition government.

The Victorian Coalition Government has gotten itself into so much hot water that it's hard to see them winning an election come November, and I'm amazed that they can't see the writing on the wall.

This tweet appeared yesterday, and has had more than 200 retweets. It's gone viral.

You may well wonder why the Victorian Government is handing out $25 million in corporate welfare to promote sub-standard brown-coal exports during a world coal slump? Yeah, I do too.
And there is a reason why they are regulating AGAINST wind-farms, and it's nothing to do with aesthetics or 'wind-turbine syndrome'.
"If you live in Melbourne, then you're a consumer of brown-coal."
I know you don't buy it by the bag from Woolies, but every time you turn a light on, another shovel-full of brown coal is injected into the furnaces in the Latrobe Valley to generate power. Brown-coal is a significant industry, and the more investment the Victorian Government can encourage, the better off they think we'll all be. This is where they've let the team down.
The whole world is moving towards renewable energy, even China. (China was buying approximately 95% of Australia's coal exports in 2012). But here in Victoria, the government have regulated against renewable energy. I believe this is to make sure you are dependent on brown-coal. (I'm led to believe there's been only one application for a wind-turbine in Victoria in the last 12 months, because the regulations are so strict.)

I'm not suggesting we hang a 'closed' sign on the power stations in the Latrobe Valley. In the short-term, we have no alternative but to burn coal. But I'm hoping the people of the Latrobe Valley are prepared to diversify. I expect the government to phase out our dependence on coal as many countries have already done. This significantly reduces global warming as power generation is one of the leading causes of greenhouse gases. Every time we burn coal, we're taking carbon out of the ground and injecting it into the atmosphere.
"We're geared against renewable energy."

If the Victorian Government seem a bit slow to adapt to renewable energy, it must be remembered that they are trying to protect an industry. They have no vision of a future without coal, at this stage. They have not planned for it; they are moving in the opposite direction. This shouldn't be surprising. They have consistently placed the economy before the environment, and we need to look no further than native logging for another example of environmental mismanagement. The government owned company, VicForests, are clear-felling sensitive ecosystems at a massive rate, before the new rules come in to protect Leadbeater's Possum. They are working hardest in Toolangi, in areas that will be off-limits to them soon. They show no motivation to save Leadbeater's Possum. Just a single-minded determination to get the wood out before the new rules come in.

Meanwhile, plantation timber-farmers who grew blue-gum trees to service the logging industry are going to the wall because they can't sell the trees, which our now mature. They can't compete with subsidised trees from our native forests; free trees... This is due to government mismanagement. The money propping up VicForests should be subsidising plantation timber!

What we need from the government right now is leadership on environment. The federal climate-change policy includes carbon sequestration, but this is a joke while the Victorian Government clear-fell the most carbon-dense forests on the planet.
I came up with a scheme to put solar panels on the roof of every Victorian home who wanted it, and pay it off on their (much reduced) power bill. I proposed a 10 cent tax on drive-thru restaurants to finance it. (You can avoid the tax by parking and entering the restaurant.) I couldn't get my state or federal member to show any interest in the scheme, and now I think I know why.

The reason they block environmental reform is because of economics. The Coalition Government don't appear to have planned for a renewable future. This is not just an oversight - it's a failure of government policy. They don't see themselves as being weak on environment, and this, combined with federal government budget backlash, will possibly cost the Liberal and National parties government in November.
Brad Lemon
18th June 2014

My New Puppy

My New Puppy
by Brad Lemon
6th June 2014

My new puppy arrived less than 24 hours ago, by plane, from the far north of Australia - Cairns, Queensland, to the far south of the mainland: Tyabb, Victoria.

He'd never seen me before, and in a house full of people all fussing about him, I had to take over training him from where Shasta finished with the breeder, Borderpower Border Collies. He's going to be a companion dog, so I needed him to bond with me. He's a very clever dog, and the breeder taught him to recognise his name, and collar trained him. Borderpower even clipped lead to him for a minute or so repeatedly in the week leading up to his departure so he would know what one was when I clipped a lead to him at Melbourne Airport. Borderpower spent one-on-one time with all of the litter, and their dedication has made everything a whole lot easier for us. I'm very grateful.

The first job:

The first task was to make sure Shasta understood his name. To do this, I became Dr Who. I filled my pocket with treats. I used Schmackos, which are the most irresistible treat for a dog that I know of. I cut them into tiny little pieces with the scissors. One Schmacko makes just over a dozen nibbles. Every time I called his name, and he acknowledged by looking at me, I gave him a Schmacko nibble. I did this about ten times within half an hour. This got him used to taking treats from me, and recognise his own name, which he was already familiar with.

Teaching him to come:

The next task was to get him to come when called. This was easy; I waited until he walked a little way away and then said his name. This made him think he'd get a nibble, so as he walked towards me I said "Come here." After a few of times doing this, I would say "Shasta, come here!" and he would come. Then he'd wait while I bent down to give him a treat.

After repeating this lesson every half an hour or so for a few hours, I was able to get him to come without giving him a treat, but just praising him, which he loves. I demonstrated his skills when he was in the backyard and my wife and daughter watched, as I said "Shasta, come here!" from the back-door and Shasta came running straight to my feet. Of course, he got a treat. I'mDr Who now!I always have treats in my pocket! Admittedly, he's not perfect, and still needs coaxing sometimes.

Yes, I'm boasting and showing off, but really, it's not my work. Shasta is the smartest puppy I've ever seen. And he's only 8 weeks old!

The credits:

The success I've had with this early training is entirely due to the preparation work that was done by Borderpower Border Collies, and Schmacko's. I tried liver-treats, but they're not as irresistible as Schmackos and didn't work as well. Yes, they're about the most expensive treat you can buy for a dog, but cut up they go a long way.

Test post, please ignore

Test post, please ignore.
Created: 11th May 2014

This post is just to test of the formatting function of the parser.
I've been having a little trouble with line feeds not showing up. The team have been trying to help me overcome this problem. They've made some adjustments to the parser and we hope that everything is sorted out now.
Just so that everyone feels better about this, here is a picture of a cat:
I thought I'd better put some bullet points in, so:
  • This has been one of many tests.
  • I thank you for your patience.
  • I don't know why you're reading this rubbish.
  • These bullet points are all duds.
"I can't stress enough how important it is to test every part of the parser." - Brad Lemon, today.
There is no point in doing a partial test, so we'll just throw in a couple of curly ones to try to trick the formatting:
Some of the content on the blog is tricky for the parser to interpret. I'm fond of throwing in formatting changes, to make content stand out, and to break it up. It can be boring to read a whole, long piece of boring test. And there is no more boring a test than writing nonsense just to please an editor. I will admit the software is great, when it's all working correctly. It's much easier to drive than other blogs because I simply edit a document in Evernote, and tag it 'published'. does all the indexing and presents it in a very nice format.

But wait, there's more (text).
This guy has too much time on his hands:
Thanks for putting up with this silly post. The parser is working fine. We can all get back to work now. Why are you still reading this? Gosh, that's desperate...
comments powered by Disqus