Twitter statistics for #SaveRusty 21-7-14
Published by Brad Lemon on July 21st, 2014
I commissioned a Tweetreach report today (Monday) at midday. The report covers the last 9 days of traffic (since 13th July). You can find a copy of the full Tweetreach report online at http://tyabblemons.com/twitter-snapshot-for-saverusty-21-7-14 (takes a moment to load).
There have been 208,582 accounts reached on Twitter with the #SaveRusty hashtag since 13th July (last 9 days), creating 839,236 impressions. These figures are down slightly compared to the first week, but are still much, much higher than I expected for the second week of the campaign.
TAGS archive statistics for entire campaign:
My own TAGS archive has been collecting data since the campaign began on the 8th July 2014. Since then there have been 2,688 tweets for the #SaveRusty hashtag. Of these, 1,392 tweets contain links. There has been an average of 5.86 tweets per person; 472 accounts have tweeted the #SaveRusty hashtag.
Some of the top tweeters:
Tweet volume since the start of the campaign. Note the spike on the first day, and the recent spike heading upwards from a surge of traffic yesterday, generated by the banner protest:
Most retweeted tweets from the last 24 hours:
TAGS Explorer:
You can use the conversation explorer to gain further insights into the Twitter traffic contained in the archive. Please note the switches to turn on mentions and retweets at the bottom right, and the tabs at the top left which lead to some analytics and a copy of the archive traffic for #SaveRusty: http://hawksey.info/tagsexplorer/?key=tSxecvz_Dr1O43lICYAR0kA&sheet=oaw
There has indeed been a significant amount of traffic. I believe this has been due to the rich media content (graphics and pictures) created by Adam, Karena and many other people. Tweets with pic.twitter.com content attached get a lot of retweets, and it is the high quality of work that has helped make this campaign so successful.
After this week's statistics were taken, Ms Wendy Harmer retweeted this tweet, which will add impressions and new accounts to next week's figures:
I hope this information is of some use to you.
There have been 208,582 accounts reached on Twitter with the #SaveRusty hashtag since 13th July (last 9 days), creating 839,236 impressions. These figures are down slightly compared to the first week, but are still much, much higher than I expected for the second week of the campaign.
TAGS archive statistics for entire campaign:
My own TAGS archive has been collecting data since the campaign began on the 8th July 2014. Since then there have been 2,688 tweets for the #SaveRusty hashtag. Of these, 1,392 tweets contain links. There has been an average of 5.86 tweets per person; 472 accounts have tweeted the #SaveRusty hashtag.
Some of the top tweeters:
Tweet volume since the start of the campaign. Note the spike on the first day, and the recent spike heading upwards from a surge of traffic yesterday, generated by the banner protest:
Most retweeted tweets from the last 24 hours:
TAGS Explorer:
You can use the conversation explorer to gain further insights into the Twitter traffic contained in the archive. Please note the switches to turn on mentions and retweets at the bottom right, and the tabs at the top left which lead to some analytics and a copy of the archive traffic for #SaveRusty: http://hawksey.info/tagsexplorer/?key=tSxecvz_Dr1O43lICYAR0kA&sheet=oaw
There has indeed been a significant amount of traffic. I believe this has been due to the rich media content (graphics and pictures) created by Adam, Karena and many other people. Tweets with pic.twitter.com content attached get a lot of retweets, and it is the high quality of work that has helped make this campaign so successful.
After this week's statistics were taken, Ms Wendy Harmer retweeted this tweet, which will add impressions and new accounts to next week's figures:
I hope this information is of some use to you.
Posted on July 21st, 2014